[LRUG] Building a product - all the non-development stuff

[Tim Harding]

Hi James,

Stick a phone number beside your call to action on your marketing site. You'll quickly learn all the questions you need to have an answer for before someone will sign up.

Put a price on your product from day one, you'll quickly find out if people are willing to pay for it.

Don't worry about changing your price later, esp. increasing it. It's fine. We've always made sure to grandfather through our early customers though. We call them "Founder" plans or something and it makes the early adopters feel special and rewards them for taking a punt on us.

Payment in the UK is a complete charlie-foxtrot, we've had an okay experience using Recurly + PayPal Payments Pro (without the recurring billing option) to take Visa/Mastercard payments. It works fine for our predominantly domestic customers.

Do the minimum coding, it's all about the marketing, really.

Good luck,

-Tim


On 12 Dec 2012, at 02:01, James Adam <james at lazyatom.com> wrote:

> Hello LRUG types,
> 
> Like many of you I'm sure, in between doing client work we've been working on our own product called Harmonia (https://harmonia.io). One of our goals in doing this was to get better at all of the non-development aspects of building a product - finding new users, communicating with them, learning from how they use the app and so on. It's definitely been an interesting and challenging experience, exploring outside the comfortable world of stories and TDD.
> 
> I'm sure some of you have already done all this, probably several times, but we were wondering if you had any tips or advice you could share? What has worked well for you? Did you try anything that turned out to be a waste of time?
> 
> I'd really love to hear your thoughts and experiences.
> 
> Cheers,
> 
> - James
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